Engage Prague 2018

Engage Prague 2018
16Kvě2018
18Kvě2018

Forum Karlín

Letošním tématem konference Engage Prague, která se uskuteční od 16. do 18. května v pražském Foru Karlín a přilehlých prostorech, je Power of conversations.

AVERIA.NEWSSOCIAL MEDIA NETWORK NEWSB2B NETWORK NEWSICT NETWORK NEWSEVENT WORLD NETWORK NEWS a Kankry jsou mediálními partnery této konference.

MAY 16

MORNING
9AM – 12PM
BRAND YOURSELF LIKE A CELEBRITY

Sarah Boyd

TOPIC TO BE CONFIRMED

Kevin Kwan

HOW INFLUENCERS HAVE SHAPED THE AUTOMOTIVE INDUSTRY

Matic Babnik

WHICH LANGUAGES DO THEY SPEAK, AND Y WE DON’T?

Luiz Henrique Ferreira

PERFORMANCE DRIVEN VIDEO MARKETING

Robert Bogner

FINDING SUCCESS IN THE AGE OF BRAND CURATION

Tim Wilford

AFTERNOON
2PM - 5PM
BUILDING A FULL-FUNNEL MARKETING MACHINE THROUGH PAID SOCIAL

Ryan Sammartino

THE WOMEN’S REVOLUTION: CHANNELING SOCIAL MEDIA RESPONSE INTO ACTION

Liz Motta

THE STATE OF VR, AR, MR +++: WATCHING THE FUTURE UNFOLD

Jill Rosenberg

MERGING TRADITIONAL AND NEW MEDIA IN AN AGE OF GLOBALISATION

Katie Clift

THE A TO ZS OF INFLUENCER MARKETING

Alvaro Quesada

A STRATEGY FOR FACEBOOK – POST ALGORITHM CHANGE

Marie Faulkner

MAY 17

MORNING
9AM – 12PM
MEETING PEOPLE WHERE THEY ARE – TURNING COMPLICATED ISSUES INTO POWERFUL STORIES

Laura Miller

SHELOVESDATA: ENCOURAGING WOMEN AROUND THE WORLD TO EMBRACE TECHNOLOGY

Jana Marle-Zizkova

VIDEO MARKETING: TIPS, TRICKS AND AGENCY SECRETS

Chris Kubbernus

AUTHENTIC STORYTELLING – LEVERAGING USER GENERATED CONTENT

Mordecai Holtz

DEMYSTIFYING INFLUENCER MARKETING

Andres Kiger

USING DATA TO HELP INFORM PLANNING, ACTIVATION AND MEASUREMENT AROUND MAJOR EVENTS LIKE THE ROYAL WEDDING AND THE WORLD CUP

Chris Hurst

AFTERNOON
2PM - 5PM
MASTER THE ART OF LIVE BROADCASTS

Danielly Netto

REAL TIME CONTENT. THE ADVENTURE OF COVERING ROCK IN RIO FESTIVAL

Luiz Telles

BREAKING THROUGH ALGORITHMS AND NEWSFEED CLUTTER


Nick Stoeckle

VISUAL CONTENT: THE SECRET SAUCE TO YOUR CONTENT MARKETING STRATEGY

Rebekah Radice

TACKLING PROGRAMMATIC: MY CAREER SALVATION OR DEMISE?

Tom Triscari

HOW TO BUILD A BRAND IN THE AGE OF BULLSHIT

Milan Semelak

MAY 18

KEYNOTES
9:00 Yuval Ben-Itzhak

9:30 Jan Rezab

NGOS
9:50 Mark Nelson
How you can spark conversations that matter and achieve more peace in the world

10:10 Mia Vallo
The importance of understanding audiences and their sentiments

10:30 Coffee break

TRENDS IN SOCIAL MEDIA
11:00 Brian Solis

11:20 Dan Garon
The importance of gamification on social media and what it means for marketers

11:40 Marcus Brown
The Passing

12:10 Panel Discussion

12:30 Lunch

BRANDS & AGENCIES
13:30 Ben Donkor
The science behind social influence

13:50 Trent Patterson
14:10 Francois-Xavier Pierrel
How to create engaging and relevant content to generate leads through social

14:30 Panel Discussion

14:50 Coffee break

MEDIA & INFLUENCERS
15:20 Ivor Crotty
The mass and the niche – how a disruptive news brand reaches both through social

15:40 Ashley Codianni
How to grow your audience through new content formats and engaging topics

16:00 Panel Discussion

16:20 Panel Discussion

16:40 Sarah Boyd
How to work with celebrity influencers

17:00 Dan Markham
Establishing an influencer partnership that focuses on crafting content that puts authentic storytelling first

17:20 Julius Dein
How to achieve high levels of engagement

17:40 Panel Discussion

18:00 CLOSING REMARKS

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