Forum Karlín
Letošním tématem konference Engage Prague, která se uskuteční od 16. do 18. května v pražském Foru Karlín a přilehlých prostorech, je Power of conversations.
AVERIA.NEWS, SOCIAL MEDIA NETWORK NEWS, B2B NETWORK NEWS, ICT NETWORK NEWS, EVENT WORLD NETWORK NEWS a Kankry jsou mediálními partnery této konference.
MAY 16
MORNING
9AM – 12PM
BRAND YOURSELF LIKE A CELEBRITY
Sarah Boyd
TOPIC TO BE CONFIRMED
Kevin Kwan
HOW INFLUENCERS HAVE SHAPED THE AUTOMOTIVE INDUSTRY
Matic Babnik
WHICH LANGUAGES DO THEY SPEAK, AND Y WE DON’T?
Luiz Henrique Ferreira
PERFORMANCE DRIVEN VIDEO MARKETING
Robert Bogner
FINDING SUCCESS IN THE AGE OF BRAND CURATION
Tim Wilford
AFTERNOON
2PM - 5PM
BUILDING A FULL-FUNNEL MARKETING MACHINE THROUGH PAID SOCIAL
Ryan Sammartino
THE WOMEN’S REVOLUTION: CHANNELING SOCIAL MEDIA RESPONSE INTO ACTION
Liz Motta
THE STATE OF VR, AR, MR +++: WATCHING THE FUTURE UNFOLD
Jill Rosenberg
MERGING TRADITIONAL AND NEW MEDIA IN AN AGE OF GLOBALISATION
Katie Clift
THE A TO ZS OF INFLUENCER MARKETING
Alvaro Quesada
A STRATEGY FOR FACEBOOK – POST ALGORITHM CHANGE
Marie Faulkner
MAY 17
MORNING
9AM – 12PM
MEETING PEOPLE WHERE THEY ARE – TURNING COMPLICATED ISSUES INTO POWERFUL STORIES
Laura Miller
SHELOVESDATA: ENCOURAGING WOMEN AROUND THE WORLD TO EMBRACE TECHNOLOGY
Jana Marle-Zizkova
VIDEO MARKETING: TIPS, TRICKS AND AGENCY SECRETS
Chris Kubbernus
AUTHENTIC STORYTELLING – LEVERAGING USER GENERATED CONTENT
Mordecai Holtz
DEMYSTIFYING INFLUENCER MARKETING
Andres Kiger
USING DATA TO HELP INFORM PLANNING, ACTIVATION AND MEASUREMENT AROUND MAJOR EVENTS LIKE THE ROYAL WEDDING AND THE WORLD CUP
Chris Hurst
AFTERNOON
2PM - 5PM
MASTER THE ART OF LIVE BROADCASTS
Danielly Netto
REAL TIME CONTENT. THE ADVENTURE OF COVERING ROCK IN RIO FESTIVAL
Luiz Telles
BREAKING THROUGH ALGORITHMS AND NEWSFEED CLUTTER
Nick Stoeckle
VISUAL CONTENT: THE SECRET SAUCE TO YOUR CONTENT MARKETING STRATEGY
Rebekah Radice
TACKLING PROGRAMMATIC: MY CAREER SALVATION OR DEMISE?
Tom Triscari
HOW TO BUILD A BRAND IN THE AGE OF BULLSHIT
Milan Semelak
MAY 18
KEYNOTES
9:00 Yuval Ben-Itzhak
9:30 Jan Rezab
NGOS
9:50 Mark Nelson
How you can spark conversations that matter and achieve more peace in the world
10:10 Mia Vallo
The importance of understanding audiences and their sentiments
10:30 Coffee break
TRENDS IN SOCIAL MEDIA
11:00 Brian Solis
11:20 Dan Garon
The importance of gamification on social media and what it means for marketers
11:40 Marcus Brown
The Passing
12:10 Panel Discussion
12:30 Lunch
BRANDS & AGENCIES
13:30 Ben Donkor
The science behind social influence
13:50 Trent Patterson
14:10 Francois-Xavier Pierrel
How to create engaging and relevant content to generate leads through social
14:30 Panel Discussion
14:50 Coffee break
MEDIA & INFLUENCERS
15:20 Ivor Crotty
The mass and the niche – how a disruptive news brand reaches both through social
15:40 Ashley Codianni
How to grow your audience through new content formats and engaging topics
16:00 Panel Discussion
16:20 Panel Discussion
16:40 Sarah Boyd
How to work with celebrity influencers
17:00 Dan Markham
Establishing an influencer partnership that focuses on crafting content that puts authentic storytelling first
17:20 Julius Dein
How to achieve high levels of engagement
17:40 Panel Discussion
18:00 CLOSING REMARKS
